Raa-ay is a contemporary design label from Pakistan, rooted in tradition and shaped by modern culture. Founded in 2020 by Rana Ahmed Gulzar, the brand explores design across disciplines — from fashion to objects, spaces, and experiences — with the aim of reimagining everyday forms through a culturally grounded, globally aware lens.
Crafted in limited runs, each piece is the result of careful experimentation and attention to detail. Based in Lahore, Raa-ay draws inspiration from both Eastern heritage and Western aesthetics, merging the two into a visual language that feels both nostalgic and forward-looking.
The name ‘Raa-ay’ comes from the Urdu word for “opinion” or “point of view,” reflecting the brand’s belief in thoughtful design rooted in perspective and process.
The brand is led by its founder, Rana Ahmed Gulzar, who serves as both Creative Director and CEO, shaping Raa-ay’s vision, storytelling, and design direction
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